Everything you need to land in primary

From the moment you sign a contract, you should count 2 weeks before seeing your first campaign live. The first weeks are dedicated to building your email infrastructure. We’ll set up secondary domains and mailboxes and warm these up. During the warm-up process, we build your lead lists and draft your email (&/or LinkedIn) sequences. This process usually takes 2 weeks – which means that we send our first outreach messages by week 3.

We don’t use your primary domain to send our outreach emails. If you’re doing so, you should stop already, as it can have some disastrous impact on your domain reputation overall. We create secondary domains that redirect to yours. We then create mailboxes to send our emails. Whatever happens with these domains – your main domain reputation is safe. Because we have a handful of different domains, we can scale our sending volume in a safe way.

Once our first drafts are ready, we’ll send them your way for review. We won’t send any messages you’re not happy with. Similarly, we send you the list of prospects we plan to contact before doing so. If you’re not happy with our targeting criteria, we’ll revise and recreate these lead lists.

We charge a monthly retainer. At the start of our engagement, we want you to commit to the first three months, as we find this to be a reasonable time period to assess whether campaigns will be successful or not. After that, there is no long-term commitment or lock-in. Our goal is to win your business every month by providing a service you’re happy to keep paying for.

We create a client login in our sending tool. With this, you get a view of every relevant metric, such as: - The number of leads contacted - The number of emails we send - The percentage of leads that opened our emails - The percentage of positive replies On top of that, we track additional metrics such as your email-to-lead ratio, contact-to-lead ratio and we further enrich results to get a sense of what are your best performing target segments.