$10M+ CEOs Tech Stacks for GTM

I asked 62 seven-figure CXOs and GTM operators what tools they use to run their go-to-market. Not what they recommend, but what they use every day.

The answers were surprisingly consistent. A handful of platforms showed up across the majority of stacks, and the total cost of most setups was far less than you would expect for companies at this scale.

Here is the full breakdown of what they shared and what the data tells us.

1. The Full Ranking

These are the tools most often mentioned across all 62 stacks, ranked by frequency:

→ Clay (71%)

→ n8n (48%)

→ HubSpot (39%)

→ Instantly.ai (35%)

→ HeyReach (35%)

→ Apollo (35%)

→ LinkedIn (32%)

→ Attio (32%)

→ Prospeo.io (29%)

→ Lovable (29%)

→ lemlist (29%)

→ Ahrefs (26%)

→ Loom (23%)

→ Fathom (23%)

→ Calendly (23%)

→ FullEnrich (19%)

→ Trigify (19%)

→ Google Analytics (19%)

→ Airtable (19%)

→ Zapier (19%)

2. Data & Enrichment: Clay Dominates

Clay appeared in 71% of all stacks. That is not a slight lead. It is category dominance.

The reason is that Clay is not just a data provider. It is the orchestration layer that connects everything else. It aggregates 100+ data sources, runs waterfall enrichment, scores leads, and triggers workflows. For companies at this scale, it has become the central nervous system of their GTM operation.

For enrichment specifically, Prospeo.io (29%) and FullEnrich (19%) are the most common providers running alongside Clay. Most operators run multiple providers in a waterfall to maximize coverage on email and phone data.

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Apollo (35%) serves double duty as both a database for sourcing leads and a platform for basic outreach. Its free tier makes it accessible, and its contact database is large enough to be a reliable first pass before enrichment.

3. Outreach & Sequencing: Multi-Channel Is Standard

The data shows that $10M+/year companies do not rely on a single outreach channel. They run email and LinkedIn in parallel.

Instantly.ai (35%) handles cold email with a focus on deliverability management. Multiple sending accounts, automatic warm-up, and inbox rotation keep emails landing in the primary inbox rather than spam.

HeyReach (35%) powers LinkedIn automation at scale. It is the preferred tool for agencies and teams managing multiple LinkedIn accounts, which explains its strong showing among operators running outreach for several companies simultaneously.

lemlist (29%) takes the multichannel approach, combining email and LinkedIn sequences in unified workflows. For teams that want a single platform to coordinate everything, it covers both channels.

The pattern is clear. Email alone is not enough anymore. The best-performing teams layer LinkedIn touches between emails to create omnipresence across channels.

4. Automation & Prototyping: The Rise of n8n and Lovable

n8n at 48% was one of the biggest surprises. Nearly half of all operators are using it as their workflow automation platform, ahead of Zapier at 19%.

The shift makes sense. n8n gives technical operators the flexibility to build custom workflows that connect AI models, APIs, databases, and sales tools without the per-task pricing that makes Zapier expensive at scale. For GTM teams running thousands of automations monthly, the cost difference is significant.

Lovable (29%) is the other standout. Nearly a third of these operators are using a no-code AI builder to prototype internal tools, landing pages, and mini-applications. This signals a shift in how GTM teams operate. They are not waiting for engineering resources to build what they need. They are building it themselves.

5. CRM & Operations: HubSpot vs Attio

The CRM split is interesting. HubSpot leads at 39%, but Attio is close behind at 32%.

HubSpot is the established choice. It has the deepest integrations, the largest ecosystem, and the most mature feature set. Companies that started on HubSpot early tend to stay because migration costs are high.

Attio represents the newer wave. It is designed for modern GTM teams that want flexibility, clean UI, and native data integrations without the complexity of a legacy CRM. The fact that nearly a third of $10M+ operators have chosen Attio over established alternatives says something about how the CRM market is shifting.

Airtable (19%) fills the gap for teams that need structured data management beyond what a CRM handles. Campaign tracking, partner management, and internal ops often live here.

6. Content, Analytics & Meetings

LinkedIn (32%) and Ahrefs (26%) dominate the content and intelligence side. LinkedIn is both a publishing platform and a prospecting database. Ahrefs handles keyword research, competitive analysis, and SEO tracking.

Loom (23%) has become standard for async communication. Sales teams use it for personalized video outreach. Internal teams use it to replace meetings with recorded walkthroughs.

Fathom (23%) and Calendly (23%) round out the meeting stack. Fathom records and transcribes calls automatically, making it easy to extract insights without manual note-taking. Calendly handles scheduling with zero friction.

Trigify (19%) tracks social signals across LinkedIn and other networks, surfacing buying intent when target accounts engage with relevant content.

If you want to know what tools and technologies a company is already using, you can try our very own tech stack finder below:

Tech Stack Finder Tool

7. Who Shared Their Stacks

These are the CXOs and GTM operators who contributed their tool stacks to this research:

→  Charles Tenot  (CEO at lemlist | $40M+ ARR)

→ Eoin Clancy (Head of Growth at AirOps | $15M+ ARR)

→ Jonathan M (VP of GTM at Momentum | $13M+ ARR)

→ Glenn Miseroy (CEO at Expandi | ~$9M ARR)

→ Benjamin Douablin (CEO at FullEnrich | ~$7M ARR)

→ Jaspar Carmichael-Jack (CEO at Artisan | ~$7M ARR)

→ Michel Lieben (CEO at ColdIQ | ~$7M ARR)

→ Frank Sondors  (CEO at Salesforge | $5M+ ARR)

→ Hugo Fredon (Co-Founder at Prospeo.io | $5M+ ARR)

→ Kai Brandt(CEO at Genesy | $3M+ ARR)

→ Jules Davies (CEO at Scalerrs | $2M+ ARR)

→ Eva Johanna Egg  (CEO at Scripe | ~$1M ARR)

→ Nick Masters  (Co-Founder at Vector)

→ Pierre Herubel  (Co-Founder at ContentPath)

→ Nikola Sokolov (CEO at Influencer.club)

→Roq Xever (Founder at PredictLeads)

→ Kathryn Wu  (Co-Founder at Openmart)

→ Eli Freedman (CEO at Midbound)

→ Jérémy Grandillon(CEO at TC9)

→ Noam Nisand  (Founder at Leed Services)

→ Ada Beltrán  (Founder at Dara Studio)

You can explore more stacks at coldiq.com/tech-stacks.

Note: The total sample is 62 people. As a GTM agency founder, I know plenty of others in the exact same line of business, which strongly biases results toward outbound and sales tools. This is not a large-scale statistical study, but an indication of what is actually being used by operators generating seven figures and above.

8. What the Data Reveals

Three patterns stand out.

First, Clay is no longer optional for serious GTM teams. At 71% adoption, it is the closest thing to a standard in modern outbound.

Second, automation has shifted from Zapier to n8n. The technical operators at this level want flexibility and cost efficiency over simplicity.

Third, the total cost of these stacks is lower than most people assume. The core tools that appeared most frequently cost between $100-$500 per month each. A full GTM stack at this level runs between $500-$2,000 per month, not $10,000+.

The tools are accessible. The difference is in how these operators configure and connect them.

If you want to understand where your GTM motion stands today and find what tools will work best for your company, you can get a full breakdown here:

GTM Report Tool

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