Sales Triggers

Ideal for: Recruiters, New Market Specialists, Product Developers, New Tech and IT Suppliers, Employee Benefit Specialist

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Trigger Speed: Dynamic

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Tools to Use: SEC Edgar, Distill.io

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Overview

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As businesses grow, their expenses increase. This substantial increase creates opportunities for vendors with equally or more effective and cheaper solutions.

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For instance, if a company expands to a new industry, it will need resources to meet the growth target. They may need to budget for rent for a new space, office equipment, utility bills, telephone and internet services, and more. Any vendor that offers these services can leverage this opportunity to sell to the company.

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How to Track

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• If you want to track SEC filings, you need to visit the Edgar Search page. Install and set up the Distill.io Chrome extension on the company’s website or SEC filings page. This enables the site to send you a notification when something changes on the company’s website — a new report filed by the company, information about a merger, and more.

Ideal for: Development Agencies, Marketers, and more

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Trigger Speed: Dynamic

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Tools to Use: Google Alerts and Awario

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Overview

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When a company introduces a game-changing product into the market, enters a new industry, or makes a significant partnership, it sparks a reaction from other companies in the industry. Since this recent activity can disrupt the playing field, many companies re-evaluate their strategies.

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If a target company belongs to this group, you can offer your solution to counter the competitive threat and enable them to maintain a strong market position. Some actions you can take include:

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• Develop or validate their unique value proposition
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• Prioritize their product development
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• Improve their product by capitalizing on their competitor’s weaknesses
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• Uncover market segments that the competitors aren’t covering.

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How to Track

• Follow the founders of the target companies on Twitter to check these signals. Search for keywords such as “crossed+mrr” on Twitter Search or Mention.com.
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• Use BuiltWith’s limited free plan to understand MoM growth for web technologies. With a paid plan, you can identify websites or companies through specific software or technology and analyze the customer churn between competitors.
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• Look out for reviews on sites like Shopify stores. An increase in reviews suggests an increased customer base.
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• Mattermark’s algorithm can help you curate a list of fastest growing companies.

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Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: LinkedIn Premium, Industry Publications, and more.

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Overview

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If a company appoints a new executive to a strategic or decision-making role, this is a huge signal to sell to them.

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A new executive has the motivation to make an immediate impact on their new role. They would be discussing if your products or service could support their key objective. Hence, it’s worth researching them.

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Take some time to check the appointee’s background and tailor your message to fit their immediate benefit. Let them know how your expertise can offer solutions that align with their goals.  

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How to Track
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• Use LinkedIn Premium to see who has changed jobs in the last 90 days. Follow contacts on LinkedIn to see when they have switched to new roles.
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• Subscribe to industry publications and alerts. For instance, if you offer services to ad agencies, you can keep a tab on websites such as Exchange4media to keep up with the latest appointments.

Ideal for: Recruiters and Outsourcing Agencies.

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Trigger Speed: Dynamic

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Tools to Use: Google Alerts, Layoffs.fyi, Layoffs.tech

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Overview

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Unfortunately, layoffs imply bad signs for a company. These cuts are made when a company needs to align its expenses to avoid more critical situations. Despite these layoffs, there are ways where you can provide value.

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The company will need improved services to ensure it’s working efficiently. They could be interested in providing short-term career support for laid-off employees or outsourcing some roles. You can leverage this opportunity to sell to these companies.

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How to Track

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• Use free tools such as layoffs.fyi/tracker or layoffs.tech/tracker to monitor layoffs.
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• Set up Google alerts with terms such as “layoffs + your industry.”
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• Use Fetchrss.com to set up an RSS feed for individual tags of publications. For instance, “techcrunch.com/tag/layoffs” can provide you with layoff alerts.

Ideal for: Recruiters, New Market Specialists, Product Developers, New Tech and IT Suppliers, Employee Benefit Specialist

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Trigger Speed: Dynamic

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Tools to Use: TwitterTools, BuiltWith, LinkedIn Premium, Shopify, and Mattermark

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Overview

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A company’s customer base is a group of people who often buy their product or use their service. A robust, loyal customer base is a valuable asset that signals a company has a regular stream of income and a strong market presence. It’s a crucial factor that determines a company’s long-term success.

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When a company has a significant customer base, they tend to make repeat sales, receive valuable feedback, and require scalable solutions that increase sales. This indicates a good time to pitch your offerings to the company.

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Meanwhile, fewer customers could indicate challenges such as cash flow management or dealing with competition in the industry. In this case, you may want to evaluate or reconsider your options before pitching to them.

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How to Track

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• Use free tools such as layoffs.fyi/tracker or layoffs.tech/tracker to monitor layoffs.
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• Set up Google alerts with terms such as “layoffs + your industry.”
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• Use Fetchrss.com to set up an RSS feed for individual tags of publications. For instance, “techcrunch.com/tag/layoffs” can provide you with layoff alerts.

Ideal for: Strategic Consultants, Marketing Analysts, Employee Engagement Specialists, and IT Experts

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Trigger Speed: Dynamic

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Tools to Use: N/A
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Overview

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Many business organizations witness changes in strategic management due to internal and external factors. Some of these factors include competition, management functions, structural transformation, socio-economic factors, laws and regulations, and technology.

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For instance, a change in the board of directors influences strategic changes within the organization. The incoming board members would want to review existing strategies and implement new ideas that take the business to a new level.

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How to Track

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• Track and analyze the details on this Box investor relation page. Check if the company is showing multiple buying intents in its database.

Ideal for: Customer Support SaaS, Salespeople

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Trigger Speed: Dynamic

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Tools to Use: Junglescout
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Overview

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Concerning finances, suppose a target company witnesses an increase in sales. That’s a sign that they have a budget surplus and can spend on new products or services — which is a perfect trigger to get in touch.

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On the flip side, if a company’s sales decrease and is losing money, that could be a bad sign. However, you can leverage the opportunity and turn the situation into a positive. Frame your pitch in a way that can offer a solution to the company’s financial situation.

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How to Track

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Many private companies don’t divulge their numbers, making it hard to track their sales. However, here are some tips that can help.

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• Go through the interviews with the VP of sales as they often share some numbers.
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• Use Baremetrics to track startups who post their revenue numbers to the public.
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• Use Junglescout and Datahawk to track the sales rank of Amazon products.
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To track the sales of products on Shopify, use this hack.

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• Buy one of the cheapest items from the online shop on the first day of the month and get the order number. You can find the number on the last page of the checkout process and in the Shopify order confirmation email.
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• Buy another cheap item on the last day of the month using an alias and get the order number.
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• Calculate the difference between the order numbers. Shopify assigns sequential order numbers to every order. The difference will show you how many items were purchased throughout the month.

Ideal for: Marketing Agencies, Marketing Vendors, Event Organizers, and more

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Trigger Speed: Dynamic

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Tools to Use: Semrush and Adbeat
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Overview

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A firm’s marketing budget is another factor to look out for. An increase in the marketing budget implies increased marketing activities across various channels. If you specialize in one of these channels, you can pitch to the company to perform their marketing activities for that channel.

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Likewise, a decrease in the marketing budget is a factor to look out for. Although companies may decrease their marketing budget, it doesn’t mean agencies or vendors aren’t welcome. While the company’s purchases will be more scrutinized, the onus is on you to deliver.

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How to Track

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• Watch out for annual letters with plans for the future, podcasts, or interviews with founders.
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• An increase in the marketing budget could mean an increase in hiring across various marketing departments. Use http://linkedin.com/jobs/view + Keyword (in this case, marketing) to search for hiring roles.
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• You can use Semrush’s advertising research tool to track the company’s paid traffic cost estimation. Adbeat also offers a similar feature.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: LinkedIn
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Overview

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Outbound sales occur when a seller initiates the sales process to generate qualified leads. On the other hand, inbound sales occur when prospective customers initiate the sales conversations. These potential customers are piqued by information from inbound marketing campaigns such as websites, ads, news, social media, and more.

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The sales channel largely depends on the company’s strategies and the skillset of the existing team. A shift to one of these channels can be beneficial to relevant service providers.

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For instance, if a company utilizes the outbound channel, a lead generation company’s sales team can pitch for this service. If it’s an inbound channel, a digital marketing agency could pitch to fill this space and create content that caters to the company’s target audience.

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How to Track

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• Watch out for signals such as a change in sales engagement platforms, adoption of sophisticated technologies, hiring more staff, creation of new processes, and more.
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• Watch out if the company has added an inbound or outbound role to the team. You can also check if they use a new tool in their sales software stack.
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• New agency partnerships can also signal a shift. Check the client section of agencies with tools like Visualping.io to find their latest clients.
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• Hire a sales trainer who is an expert in a particular field to provide clues.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Google Alerts, Artesian.co
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Overview

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Entering a new market often results in regulatory or compliance needs, cultural differences, or language barriers. These pain points encourage the company to seek newly found expertise who can offer solutions, thus creating an atmosphere for sales opportunities.

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For instance, many high-performing global businesses often have an ecosystem of channel relationships, partners, or resellers they can use to expand internationally.

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How to Track

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• Keep a tab on industry publications using a tool like Artesian.co to track useful accounts.
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• With Google Alerts, set up search strings for phrases such as “company plans to expand,” “new office announcement,” and more.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: N/A
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Overview

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A change in a company’s marketing channel affects its customer base and profits. Since they are on the run to find the most effective ones, it’s essential to position yourself as an expert in one of these channels. Whether it’s organic, paid, or partnership-based, you can leverage your expertise to generate sales opportunities.

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For example, suppose you’re a social media marketing expert and notice that a company intends to add TikTok or Pinterest to its marketing channel. In that case, you can use your expertise to offer a solution that generates marketing qualified leads in that channel.  

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How to Track

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• Track key new hires in the content or marketing departments. Study their backgrounds to get an idea about the company’s priorities. For instance, if a company hires its first video editors, that is a hint that there is an upcoming video marketing effort.
  
• Monitor a company’s backlinks to discover whether they’re building backlinks in new segments. Use tools such as SEMrush, Spyfu, or What Runs Where to show what the companies are up to.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Crunchbase, WhoGotFunded, SEC
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Overview

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Another relevant buying signal you should look out for is the funding rounds. It clearly shows that the company has more money to spend. Whether it’s a new product development, an expansion plan, or an increased marketing budget, the company needs solutions to meet its key objectives.

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In scenarios like this, reach out confidently to them and showcase how your solution can help them achieve their business goals. Highlight your unique value propositions and show how they can benefit them.

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How to Track

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• Use Crunchbase to figure out a company’s funding information
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• Use Owler.com to discover funding news from the website
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• Subscribe to Growthlist.co to receive funding news about different startups.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Zoominfo, Google Alerts, Industry News Portals, and Press Release Pages
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Overview

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If a company has just landed a significant account or closed a major deal, that could be a good time to reach out to them. Tailor your solutions to help them attract other big fishes in the industry and make effective use of the incoming revenue.

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How to Track

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• Use Zoominfor to track the latest news and updates about a prospect. You can input keywords such as “prospect’s name” + “announces new customer,” or “won new account” to do the trick.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Google Alerts, Industry News Portals, Social Media Platforms, and Press Release Pages
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Overview

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The launch of a new product or service indicates a complementary solution, support, or training services. In this case, you may want to reach out and showcase how your offering can bring additional value to their new product. You could share insights, develop a SaaS solution, or introduce an e-book to scale their operations.

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How to Track

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• Check out a company’s website for product announcements.
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• Look into press releases and industry publications.
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• Use Google Alerts to discover product announcements.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Google Alerts, Bombora, Industry News Publications
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Overview

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A major development within an industry often forces a company to adapt to new changes. Use the opportunities created by the development to showcase your solution and how they can stay ahead of the curve. Staying in touch with these developments enables you to establish a stronger relationship rather than cold pitching randomly to them.

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How to Track

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• Use Bombora to watch out for a major industry change
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• Keep up with relevant industry publications to stay updated

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Google Alerts, Industry Newsletter, Government’s website, Legal Publications
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Overview

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A new legislation implies that businesses will adapt their processes or services to remain compliant. An example is the issue of personal data which requires companies within the EU to comply with GDPR.

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If you have solutions that can combat the challenges posed by the new legislation, you can step in. Showing them how to navigate the regulatory landscape or keeping them out of trouble could create sales opportunities for you.

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How to Track

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• Monitor government’s websites for new regulations.
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• Track legal publications to see how the rules affect your company.
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• Subscribe to relevant industry newsletters or podcasts that relate to your company.
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• Use Google Alerts to check out new policies.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Google Alerts, Industry Publications, Awardsfinder.com, Press Release Pages
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Overview

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When your target company gets an award in their industry, they may want to capitalize on their success to increase visibility in the market. Congratulate them on their latest achievements and offer solutions that can further strengthen their position and boost their competitive advantage.

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How to Track

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• Use Awardsfinder.com to find businesses with prominent awards in your industry.
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• Set up Google Alerts with search strings such as “Company’s name” + awards.
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• Use Comaparably.com to discover companies’ ratings and awards.
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• Follow industry publications to stay updated with relevant news.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Lead411, Analyst’s websites, Google Alerts, Industry News, and more
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Overview

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Every industry has analysts who periodically research and create reports about companies. These reports highlight trends, challenges, or opportunities that companies are facing within the industry.

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In regards to this, identify and follow a notable analyst firm and keep an eye on their new research releases. Then, use the insights from this report to devise a solution that can solve the companies’ pain points or improve their offerings. After all, organizations with high rankings will want to capitalize on their status, and organizations with lower rankings will strive to become better.

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How to Track

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• Use Lead411.com to track analyst reports.
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• Other tools you can use to track these reports include Google alerts, industry news, analyst websites, and more.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Google Alerts and Images
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Overview

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If your prospects announce an upcoming event, chances are they will need a new or different kind of support. The question is, “Can your organization’s products or services provide this support or help them to achieve their goal?” If the answer is yes, use the announcement as the company’s buying signal.

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Understand what these events entail, the topics they are covering, and which potential customer is involved. Some events you can consider include conferences, new product launches, conventions, celebrations of a new client, and more. They may need your service to actualize these events.

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How to Track

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• Set up Google Alerts with search strings like “Call for speakers” + Your industry. This will enable you to find events in the planning stage.
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• Input the company’s name in Google Images to discover the trade shows they attend.
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• Include an additional filter in the pre-loaded search bar with terms like “+ exhibitors,” “+ conferences,” and more. Review the search results to see the events they would be attending, hosting, or sponsoring.

Ideal for: SaaS agencies and Tech Companies

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Trigger Speed: Dynamic

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Tools to Use: Google Alerts and Visualping.io
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Overview

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A change in a marketing agency implies changing the marketing strategy.  There is a huge chance the marketing efforts have failed or things aren’t working well.

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In that case, this could be a good time to sell your marketing expertise to your prospects. Propose an effective marketing solution that can help them achieve their business objectives.

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How to Track

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• Use tools like Visualping.io to track updates on agency-client pages in your industry.
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• Set up keywords such as “Agency + won accounts” in Google Alerts.
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• Visit marketing news sites such as Marketingweek and Socialsamosa to stay updated with the latest updates.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Lead411, Analyst’s websites, Google Alerts, Industry News, and more
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Overview

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Every industry has analysts who periodically research and create reports about companies. These reports highlight trends, challenges, or opportunities that companies are facing within the industry.

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In regards to this, identify and follow a notable analyst firm and keep an eye on their new research releases. Then, use the insights from this report to devise a solution that can solve the companies’ pain points or improve their offerings. After all, organizations with high rankings will want to capitalize on their status, and organizations with lower rankings will strive to become better.

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How to Track

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• Use Lead411.com to track analyst reports.
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• Other tools you can use to track these reports include Google alerts, industry news, analyst websites, and more.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: LinkedIn, Jobtitle.io
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Overview

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If your satisfied prospects take on a new role in their company or move to a new organization, seize the opportunity to check if they’d still like to use your solutions. This can motivate them to make an instant impact in their new role.

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As Emma Brudner puts it: “If your offering made them look good in their last role, they’ll be eager to spread the gospel in their new one. ”

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How to Track

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• Follow your target audience on LinkedIn and click the “Notifications” icon to see their activity, especially when they start a new job.
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• Use Jobtitle.io to get real-time notifications when your contact starts a new role.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Publicwww.com, Brandwatch, G2, Capterra, Mention.com, Talkwalker.com, Google Alerts
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Overview

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If your prospect announces their relationship with the current vendor isn’t working out, you should jump on the opportunity. Although there may be more to the issue than a straightforward social media post, look for new articles or legal actions that speak to their needs and provide solutions to the sour relationship.

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Also, watch out for people’s opinions when a prospect asks for recommendations on a certain product. Their honest opinion could indicate the type of solution your prospect is looking for. Leverage this information to offer them your service if it’s related to it.

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How to Track

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• Use sites such as G2 and Capterra to identify your prospect’s dissatisfaction with the current vendor.
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• Use tools like Publicwww.com to find the vendor they are using.
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• Use social listening tools such as Brandwatch, Brandmentions, and Mention.com to track the social accounts of your employees.
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• Use talkwalker.com to track forums to reveal your prospect's opinion about a particular product.
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• You can also use Google Alerts using terms such as “Looking for suggestions+product.”

Ideal for: Traffic Optimization Agencies

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Trigger Speed: Dynamic

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Tools to Use: Muck Rack, Google Alerts, Mention
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Overview

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Every company benefits from positive press coverage. It boosts the brand’s credibility, provides more exposure to the public eye, and drives more sales.

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With this positive news, position your business to help them double down on this favorable perception. Align your business offerings to further improve the company’s products or services and create a positive experience for users.

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How to Track

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• Use tools such as Muck Rack or Mention to monitor press coverage across different channels whether broadcast, print, or social media.
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• Utilize tools like Startup Tracker to the company’s updates to track companies’ updates.
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• Set up Google Alerts with terms such as “brand name” + intitle: review.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Brandmention, Talkwalker, Brandwatch
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Overview

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Negative PR is also PR. If your prospecting company receives negative online reports, they would want to manage the crisis and look for ways to minimize the damage. Moments like this often require them to find a great PR agency that can implement solutions to help them get out of trouble.

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How to Track

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• Use a sentiment analysis tool like Talkwalker to find spikes in negative PR.
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• Positive PR tools such as Brandmention and Brandwatch can also track negative news. You may also consider Buzzsumo to identify the most shared content on your social media channels. This helps you to spot specific topics associated with a negative limelight.
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• Set up Google alerts with terms like “Brand’s name” + hate, “Brand’s name” + broken, “Brand’s name” + too expensive, or “Brand’s name” + terrible.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Glassdoor, Vault, Ambitionbox
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Overview

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When your prospecting company witnesses an increase in positive employee reviews, that shows it understands the people that make the business successful. Such organizations motivate employees to perform better and increase their overall productivity. Plus, it suggests that the firm is open to ideas that further contribute to its success.

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How to Track

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• Track reviews on specific sites such as Glassdoor, Vault, and more.
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• Keep a tab on sites such as Indeed, Ambitionbox, and more.
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• Use Glassdoor’s Rating Trends graph to identify fake reviews. The graphs will show a spike in non-genuine reviews. Watch out for the long-term trend.

Ideal for: HR SaaS

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Trigger Speed: Dynamic

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Tools to Use: Glassdoor, Google Alerts
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Overview

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Negative employee feedback reveals the hidden truth about companies. However, these negative reviews create growth opportunities for the company.

Negative employee feedback reveals the hidden truth about companies. However, these negative reviews create growth opportunities for the company.

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So, if you observe that the employees within an organization often comment about a persisting issue, that could be a buying signal for you. Tailor your services to solve this problem to improve the company’s growth.

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How to Track

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• Use Glassdoor to monitor the negative employee reviews.
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• Set up Google alerts for terms like “brand name” + intitle:employee review.

Ideal for: Marketing Agencies

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Trigger Speed: Dynamic

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Tools to Use: Visualping
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Overview

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A change in the overall company’s website or some elements (messaging, product, pricing) could indicate a buying signal. For instance, if the website gets a complete makeover, that could indicate they are targeting new business customers.

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Also, if they’re expanding, they may want to get a website that fits their new image. A change in their product page could also indicate a change in business strategy. If your products or services can help the company in any of these scenarios, consider pitching to them.

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How to Track

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• Use Visualping to track changes in the website.
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• Set up Google alerts for terms like “Brand’s name” + Announces New Website.

Ideal for: Compliance SaaS, Law Firms

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Trigger Speed: Dynamic

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Tools to Use: Law360
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Overview

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When a company gets penalized for legal or compliance issues, they would require a product or service that can help them out of trouble. If this is your service, this is the right time to swing into action, save them from the issue, and prevent future recurrence.

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How to Track

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• Run a company search on sites such as Justia, Lexis Academic, Audit Analytics, and Google Scholar Court. This will show you whether the company is facing any legal issues at the federal or state level.

Ideal for: Internet Security Experts, PR agencies

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Trigger Speed: Dynamic

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Tools to Use: Haveibeenpwned.com
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Overview

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When a prospect’s website has security issues or it’s been hacked, that signals a sales opportunity for any cybersecurity expert.

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You can leverage your expertise to offer a solution that makes the company’s website function again. This situation can also be useful to PR agencies who can handle these issues effectively.

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How to Track

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• Use Haveibeenpwned.com to send alerts when there is a mishap on your site.
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• Use Google’s Advanced Search Operator to track the trigger.

Ideal for: Marketing Agencies

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Trigger Speed: Dynamic

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Tools to Use: Visualping
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Overview

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A change in the overall company’s website or some elements (messaging, product, pricing) could indicate a buying signal. For instance, if the website gets a complete makeover, that could indicate they are targeting new business customers.

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Also, if they’re expanding, they may want to get a website that fits their new image. A change in their product page could also indicate a change in business strategy. If your products or services can help the company in any of these scenarios, consider pitching to them.

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How to Track

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• Use Visualping to track changes in the website.
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• Set up Google alerts for terms like “Brand’s name” + Announces New Website.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Craigslist
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Overview

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Many companies sell their assets or cut losses for various reasons. While some companies sell their assets to improve liquidity, especially during cashflow challenges or debt settlement, others can sell their assets due to a change in corporate strategy.

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For instance, they may want to exit a particular market and focus on another opportunity elsewhere. If this is where your expertise lies, this is a good time to pitch to your prospect.

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How to Track

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• Scan the daily or weekly ad pages found on Craigslist or similar sites. Set up notifications for bankruptcy or liquidation sales ads.

Ideal for: Internet security businesses

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Trigger Speed: Dynamic

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Tools to Use: Google Alerts
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Overview

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This sales trigger is beneficial for service providers in security niches. If a company is facing piracy issues, they are either aware and keen to act or they’re not aware at all. Whatever the situation, you can highlight these issues and find their corresponding solution to begin a sales conversation with the prospects.

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How to Track

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• This often requires advanced tools. But starters can use [brand] + "product name" + (download|torrent) -site:yourdomain.com.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Craigslist
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Overview

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Many companies sell their assets or cut losses for various reasons. While some companies sell their assets to improve liquidity, especially during cashflow challenges or debt settlement, others can sell their assets due to a change in corporate strategy.

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For instance, they may want to exit a particular market and focus on another opportunity elsewhere. If this is where your expertise lies, this is a good time to pitch to your prospect.

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How to Track

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• Scan the daily or weekly ad pages found on Craigslist or similar sites. Set up notifications for bankruptcy or liquidation sales ads.

Ideal for: Recruiters, New Tech and IT Suppliers, Product Developers, Employee Benefit Specialists, New Market Specialists

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Trigger Speed: Dynamic

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Tools to Use: Edgar, Owler, Distill
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Overview

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If a company’s financial performance is positive, they will be more receptive to projects that accelerate their growth. Capitalize on this opportunity to create solutions that amplify their growth or success.

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How to Track

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• Set up Distill.io on the company’s website or SEC filing page to receive notifications about changes on their website. For instance, when they merge with another company, file a new report, or engage in other relevant activity.
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• Watch out for analysts’ coverage of insights about a target company’s financial performance.

Ideal for: SaaS, Automation Agencies

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Trigger Speed: Dynamic

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Tools to Use: Stackshare.io, Datanyze, Uplead.com
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Overview

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An increase in software expenses creates opportunities for vendors with effective and cheaper solutions. This works for automation agencies that can build simple automation tools that improve efficiency while serving as a cheaper alternative.

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Another scenario is when a company uses two different software that offers similar services but with a rather hefty price tag. If you have a tool with a similar value proposition that can complement one of the tools while eliminating the other, this is an opportunity to seize the moment and sell your service.

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How to Track

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• Use Stackshare.io to discover software technologies that your prospects are using.
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• Install and set up the free Chrome extension, Datanyze Insider. Click on the Insider icon to reveal information about a particular company including its current technology providers.
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• Use uplead.com to provide technographic data about a target company.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Craigslist
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Overview

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Many companies sell their assets or cut losses for various reasons. While some companies sell their assets to improve liquidity, especially during cashflow challenges or debt settlement, others can sell their assets due to a change in corporate strategy.

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For instance, they may want to exit a particular market and focus on another opportunity elsewhere. If this is where your expertise lies, this is a good time to pitch to your prospect.

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How to Track

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• Scan the daily or weekly ad pages found on Craigslist or similar sites. Set up notifications for bankruptcy or liquidation sales ads.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Ahrefs Site Explorer, Google Alerts
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Overview

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If you provide comprehensive answers to a potential client’s questions in Q&A sites or forums such as Quora, Warriorforum, and more, you can become noticed by the prospect. This can open up a sales opportunity.

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How to Track

• Use search operators to search forum threads and uncover more insights.

Set up alerts for terms like:

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• [topic] + site:[forumname.com] + intitle:(who|what|when|where|how)
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• site:quora.com intitle:(Main Topic |" subtopic topic1" |" sub topic2")
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• site:reddit.com intitle:(Main Topic |" subtopic topic1" |" sub topic2")

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Treendly
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Overview

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When a new technology trend comes up, you should keep an eye on it, especially when it’s beneficial to your prospects. Research various information about the technology and leverage its benefits as a sales opportunity.

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How to Track

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• Use Chrome extensions like Treendly to search for technology trends.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: LinkedIn
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Overview

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Many companies sell their assets or cut losses for various reasons. While some companies sell their assets to improve liquidity, especially during cashflow challenges or debt settlement, others can sell their assets due to a change in corporate strategy.

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For instance, they may want to exit a particular market and focus on another opportunity elsewhere. If this is where your expertise lies, this is a good time to pitch to your prospect.

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How to Track

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• Scan the daily or weekly ad pages found on Craigslist or similar sites. Set up notifications for bankruptcy or liquidation sales ads.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Craigslist
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Overview

‍

Many companies sell their assets or cut losses for various reasons. While some companies sell their assets to improve liquidity, especially during cashflow challenges or debt settlement, others can sell their assets due to a change in corporate strategy.

‍

For instance, they may want to exit a particular market and focus on another opportunity elsewhere. If this is where your expertise lies, this is a good time to pitch to your prospect.

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How to Track

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• Scan the daily or weekly ad pages found on Craigslist or similar sites. Set up notifications for bankruptcy or liquidation sales ads.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Craigslist
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Overview

‍

Many companies sell their assets or cut losses for various reasons. While some companies sell their assets to improve liquidity, especially during cashflow challenges or debt settlement, others can sell their assets due to a change in corporate strategy.

‍

For instance, they may want to exit a particular market and focus on another opportunity elsewhere. If this is where your expertise lies, this is a good time to pitch to your prospect.

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How to Track

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• Scan the daily or weekly ad pages found on Craigslist or similar sites. Set up notifications for bankruptcy or liquidation sales ads.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Craigslist
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Overview

‍

Many companies sell their assets or cut losses for various reasons. While some companies sell their assets to improve liquidity, especially during cashflow challenges or debt settlement, others can sell their assets due to a change in corporate strategy.

‍

For instance, they may want to exit a particular market and focus on another opportunity elsewhere. If this is where your expertise lies, this is a good time to pitch to your prospect.

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How to Track

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• Scan the daily or weekly ad pages found on Craigslist or similar sites. Set up notifications for bankruptcy or liquidation sales ads.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Craigslist
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Overview

‍

Many companies sell their assets or cut losses for various reasons. While some companies sell their assets to improve liquidity, especially during cashflow challenges or debt settlement, others can sell their assets due to a change in corporate strategy.

‍

For instance, they may want to exit a particular market and focus on another opportunity elsewhere. If this is where your expertise lies, this is a good time to pitch to your prospect.

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How to Track

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• Scan the daily or weekly ad pages found on Craigslist or similar sites. Set up notifications for bankruptcy or liquidation sales ads.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Craigslist
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Overview

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Many companies sell their assets or cut losses for various reasons. While some companies sell their assets to improve liquidity, especially during cashflow challenges or debt settlement, others can sell their assets due to a change in corporate strategy.

‍

For instance, they may want to exit a particular market and focus on another opportunity elsewhere. If this is where your expertise lies, this is a good time to pitch to your prospect.

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How to Track

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• Scan the daily or weekly ad pages found on Craigslist or similar sites. Set up notifications for bankruptcy or liquidation sales ads.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: LinkedIn
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Overview

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Everyone loves being celebrated. Keeping track of your prospect’s birthday information and getting in touch with them. This is not to hard sell your service but to strengthen your relationships.

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When your prospects know that you genuinely care about them, they will likely listen to your pitch, particularly if it solves their problem and helps them stay ahead of the competition.

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How to Track

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• Use LinkedIn to reveal your prospect’s birthdays.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: Craigslist
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Overview

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Many companies sell their assets or cut losses for various reasons. While some companies sell their assets to improve liquidity, especially during cashflow challenges or debt settlement, others can sell their assets due to a change in corporate strategy.

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For instance, they may want to exit a particular market and focus on another opportunity elsewhere. If this is where your expertise lies, this is a good time to pitch to your prospect.

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How to Track

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• Scan the daily or weekly ad pages found on Craigslist or similar sites. Set up notifications for bankruptcy or liquidation sales ads.

Ideal for: Any business

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Trigger Speed: Dynamic

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Tools to Use: LinkedIn, G2 Crowd, Capterra
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Overview

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Our final trigger on the list is an increase in negative reviews. This feedback reveals that your prospects are dissatisfied with the current situation and require a new solution to solve the problem.

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For instance, if you sell a sales prospecting tool and there are lots of negative comments about poor prospecting tools on G2 Crowd, you can leverage this information to showcase your solution.

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How to Track

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• Use sites like LinkedIn, G2 Crowd, or Capterra to reveal customer’s negative reviews.