Lemlist and La Growth Machine offer similar features to streamline your sales processes efficiently, but they are slightly different. While Lemlist’s strength relies on extensive database and email warm-up, La Growth Machine is more popular for its data enrichment and multichannel sequences. Dive into this article to learn more about the sales automation platforms.
Why should you perform your sales operations manually when you can automate all sales processes efficiently?
Whether it’s building your lead list, creating personalized messages at scale, or reaching out on your prospect’s preferred channels, sales automation tools such as Lemlist and La Growth Machine offer similar features to work more efficiently, even though they offer distinct experiences for individuals.
But how do you know which one is best for you? This article compares the two sales automation platforms to enhance your decision-making process. Let’s get started.
The summary:
Lemlist is a lead generation, cold outreach, and sales automation platform that lets you
identify and reach out to your ideal prospect. What makes this platform unique is not only its vast B2B contact database that fetches quality information about your target audience. Its wide variety of features that allow you to create and send personalized messages at scale makes it an interesting choice for sales and marketing teams.
Additionally, its multichannel outreach, which incorporates LinkedIn automation and an efficient outreach campaign, enables you to harness the full power of your sales efforts. On top of this is their email deliverability tool that ensures your emails land in your prospect’s inbox, not the spam folder. Overall, Lemlist remains one of the ideal choices for enhancing your lead generation efforts and improving your sales performance.
La Growth Machine is a multichannel sales automation tool designed to enhance your sales workflow. Although it doesn’t have an extensive database for generating leads, the sales automation platform can enrich your lead list with verified contact information and boost your outreach efforts.
Besides, you can easily run multi-channel campaigns via emails, LinkedIn, or Twitter, allowing you to reach your prospects on their preferred channel. Communication is made easy with the platform’s LGM inbox which centralizes conversations in one place. You can manage all interactions with your leads more efficiently.
The multi-channel outreach tool also allows you to measure your campaign performance, enabling you to determine what’s working and make adjustments where necessary. It’s also rich in integrations, enabling you to streamline your sales workflow. Overall, La Growth Machine is perfect for data enrichment, multichannel outreach, and tracking sales performance.
Lemlist and La Growth Machine have some features with key differences and similarities that streamline your sales operations. These features include:
Every sales process begins with lead generation and data enrichment. Lemlist and La Growth Machine offer features to identify and target your ideal prospects.
Lemlist offers a 450+ million B2B contact database to help you identify and target your ideal prospects. With this vast setup, you can find your ideal decision-makers (individuals and companies) and filter the search results based on specific criteria such as job title, industry funding details, company revenue, and more.
To use this feature, navigate to “People database” on your dashboard and begin prospecting. This approach enables you to target the most qualified prospects who will most likely convert for your business.
On the other hand, La Growth Machine’s sales prospecting tool, LGM finder is effective for finding your most ideal prospects, usually companies. Unlike Lemlist which offers advanced filters to clean and segment your lead list, LGM Finder offers a limited prospecting option.
You can only filter your lead list based on three criteria — the company size, location, and industry. This implies that you may need another option during sales prospecting.
Your lead list is ineffective if you don’t enrich it with valid information. Lemlist and La Growth Machine offer a data enrichment feature to obtain your prospect’s valid contact information and reach out to them.
Lemlist offers an email finder and verifier to find your prospect’s valid email address and phone number. The cold outreach tool searches some data providers’ databases sequentially to provide their valid contact information, saving you time and financial resources on another platform.
To get started, you must provide your prospect’s full name, company name, or LinkedIn profile URLs to find their contact information. This approach enables you to reach your ideal prospects and reduce the bounce rate for your cold email campaigns.
On the other hand, La Growth Machine works after you have imported a lead list from an external source — LGM Finder, LinkedIn, CRM, or CSV — and enriches it with accurate information. Its data enrichment features enable you to obtain your prospects’ verified email addresses, phone numbers, LinkedIn profiles, or Twitter profiles.
To use this feature, click “Import leads” to import from an external source or “Create a single lead” to add prospects. This approach lets you get accurate contact information to boost your sales efforts.
Lemlist’s AI campaign generator allows you to personalize your cold email copies and send them at scale to your target prospects. Its personalization feature extends beyond using custom text variables for elements such as greetings, intro lines, first names, content, or closing remarks. Instead, you can include custom images or videos to reduce the similarities in your email copies.
On the other hand, La Growth Machine’s AI writing assistant, Magic Message, allows you to personalize messages with custom text variables. However, you can’t include custom images or videos in your personalized email copies. To use this feature, you must first import a lead list and create a cold email sequence.
Then, you must fill out a form with details such as company name, product description, key benefits, buyer persona, preferred language, and message tone to generate a personalized email copy that will boost your outreach efforts.
Now that you’ve created personalized email campaigns, how do you launch them on your prospect’s preferred channel? Lemlist and La Growth Machine offer multi-channel prospecting features to enhance your outreach campaigns.
Lemlist enables multi-channel outreach with LinkedIn, calls, or emails. It automates all cold email processes which enables you to reach out, interact, and follow up with your prospects at your preferred time. For instance, you can set up the platform to send a cold email on a particular day and wait a few days before sending out follow-up emails at different intervals.
Additionally, the cold outreach platform serves as a LinkedIn automation tool to boost your social selling effort. You can visit a LinkedIn profile on a specific day and wait a few days before sending connection requests or personalized messages. This approach humanizes your LinkedIn outreach efforts, reducing the chances of getting banned on the platform.
Similarly, La Growth Machine allows you to reach out to your prospects across multiple channels such as LinkedIn, X (Twitter), phone calls, or cold emails. With various pre-built templates, you can easily execute cold email campaigns, reaching your ideal prospects on their preferred channel.
Sending cold emails without the warm-up process could land your emails in the spam folder instead of your prospect’s inbox.
Lemlist’s warm-up and deliverability booster tool, Lemwarm first sets up your email settings including some authentication protocols such as SPF, DKIM, DMARC, MX Records, and custom tracking domains. Then, it initiates the warm-up phase for about 3-4 weeks to send your emails. Lemlist’s inbox rotation feature also imitates human behavior and sends emails from multiple LinkedIn accounts to boost your sender reputation and ensure email deliverability.
On the other hand, La Growth Machine doesn’t offer an email warm-up feature to boost deliverability. Instead, the platform’s multi-channel messaging feature, LGM Inbox, has a user-friendly interface that centralizes all your leads in a single place, enabling you to manage conversations more efficiently. Whether it’s LinkedIn or emails, this feature enhances interactions between prospects, triggering an increased reply rate and boosting your outreach efforts.
Measuring your sales outreach performance is another crucial phase of your overall sales cycle.
Lemlist’s detailed analytics dashboard provides a comprehensive overview of your cold email campaign’s performance. With its visual snapshot, you can review your outreach strategy with metrics like step-by-step insights, channel-specific stats, lead actions tracking, and global stats. Lemlist also provides insights with metrics such as open rate, response rate, bounce rate, unsubscribes, and more.
La Growth Machine also has a dedicated dashboard that offers detailed insights into your outreach strategy at a glance. Whether it’s email, LinkedIn, or Twitter, you can view your prospect’s activities on each channel, analyze your performance, and discover your campaign’s strengths and weaknesses. The platform provides metrics such as win rate, open rate, click-through rate, response rate, and more.
Lemlist integrates with 33 tools including CRMs, data enrichment software, and other third-party platforms. Some common integrations include Clay, HubSpot, Salesforce, Uplead, Pipedrive, Airtable, Aircall, and more. It also has a Chrome extension that you can use on LinkedIn to enhance your lead-generation efforts.
Meanwhile, La Growth Machine also integrates with 28 tools calling software, CRMs, data providers, messaging platforms, and other third-party platforms. Some common integrations include Clay, HubSpot, Calendly, Persana AI, LinkedIn, Slack, Salesforce, and more. However, it doesn’t feature a Chrome extension for prospecting on any platform. In short, integrating with these platforms streamlines all sales operations and drives efficiency.
Recommended: Lemlist vs AmpleMarket: Which Sales Automation Platform is Better?
Lemlist’s free plan provides access to key features such as a B2B lead database, email finder and verifier, data enrichment, AI writing assistant, and unlimited lead export from LinkedIn.
However, its paid pricing plans grant you access to more interesting features such as a phone number finder, email warmup and deliverability booster, CRM integration, and more. These paid plans include:
La Growth Machine also offers a free trial that provides access to all its features but lasts 14 days.
The platform’s paid pricing plans include:
Lemlist and La Growth Machine are stellar platforms that streamline your sales workflow. However, there is no right answer when choosing between the two sales tools. The ultimate decision rests on your sales teams’ needs. Nonetheless, you can consider this guideline when making a decision:
That said, ColdIQ is a perfect choice for outbound sales opportunities. Our experienced sales team utilizes the right platforms to flood your pipeline with the most qualified opportunities and boost your sales efforts. Get in touch with us today!
AI sales agents like Artisan and 11x can handle tasks such as lead generation, email personalization, or deliverability. Learn more about these agents to make an informed decision for your business.
RB2B and Warmly are two renowned software to help identify your anonymous website visitors. Learn more about these web visitor identifications and select the best one for your business.
Instantly and Lemlist are two prominent cold email platforms that can scale your cold email campaigns. With similar features, choosing between the two platforms can be a hard choice. Read this comparison guide to learn about the tools and make an informed decision.
