Lemlist vs Amplemarket: Which Sales Automation Platform is Better? [2024]

Lemlist vs Amplemarket: Which Sales Automation Platform is Better? [2024]

If you engage in outbound sales, you’ll realize it’s challenging to handle all sales operations manually. Whether it’s the prospecting stage, validating contact information, crafting personalized messages, or reaching out to your prospects on their preferred channel, a manual process will not only waste your time but also inhibit efficiency. 

However, a sales automation system can streamline your workflow, flooding your business with vast sales opportunities. Lemlist and Amplemarket offer similar features enabling you to target the right prospects at the right time and ensuring you generate the most returns from your investment. In this in-depth comparison guide, we will explore the two sales automation tools, highlighting the key similarities and differences in their features. Let’s get started. 

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Lemlist vs. AmpleMarket: A Quick Glance

While these sales automation tools share similar features, they also have slight differences: 

• Lemlist is better if you want a wider B2B contact database, get valid contact information, and explore more integration options. 
• Lemlist’s free plan allows you to navigate the platform and conduct quick sales operations, but Amplemarket doesn’t offer such an opportunity. 
• Amplemarket is best for small teams that intend to use AI to streamline their sales operations.

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What is Lemlist? 

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Lemlist is an all-in-one cold outreach solution that helps sales teams boost their prospecting and sales efforts. With a 450+ million B2B contact database, you can identify the ideal prospects that fit your lead list. You can also leverage its data enrichment features to find your prospect’s valid email addresses and phone numbers, enabling you to contact them.

Personalized outreach is another key function of the cold outreach platform. You can craft and send email copies that resonate and engage your contacts. Plus, its multichannel sequencing option makes it easy to reach their preferred channel, whether by email, LinkedIn, or phone calls. 

Lemlist also offers email deliverability features such as a warm-up booster and inbox rotation to keep your cold emails out of the spam folder. Overall, Lemlist remains one of the best cold outreach platforms for sales prospecting and engagement. 

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What is Amplemarket? 

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Amplemarket is an all-in-one sales solution designed to streamline your sales operations. Its AI-powered feature makes it even more versatile for sales prospecting, engagement, and enhancing email deliverability. 

Thanks to its leads database infused with sales data and signals, you can find your most qualified prospects and verify their contact information (email or phone number) to boost your lead generation efforts. Amplemarket also allows you to import your own lead list and enrich the information. 

Sales engagement is also made easy on the platform. Its AI-powered copywriter, Duo, creates personalized copies at scale, enabling you to reach hundreds of prospects at once. Multichannel sequencing is also not exclusive. You can reach your prospects via email, phone calls, or LinkedIn automation. On top of that, you get email deliverability features that ensure your email gets delivered to their inbox, not the spam folder. 

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Lemlist vs. Amplemarket: Core Features

Lemlist and Amplemarkets’ key features share similarities and differences to enhance your sales workflow. These features include: 

• Sales Intelligence
• Data Enrichment
• Sales engagement
• Email warmup and deliverability
• Analytics
• Integrations

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Sales Intelligence

Lemlist offers a 450 million contact database that allows you to identify and build a lead list filled with your most qualified prospects, whether individuals or companies. Navigate to the “Find and Manage” section on the dashboard to begin the sales process. You can filter the search process with various criteria such as job titles, industries, countries, years of experience, and more. 

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Lemlist also grants access to intent data such as company growth, hiring status, website visits, technology usage, and more. Leveraging this information enables you to identify leads with high buying intent and create a more targeted list. 

Similarly, Amplemarket offers a vast B2B contact database called Searcher. With over 300 million business profiles and about 20 million companies, you can utilize this information to create your ideal lead list. 

Besides, its AI-powered search criteria allow you to filter your lead list based on specific criteria such as industries, company type, funding, job openings, and more. To begin the process, navigate to “Searcher” under the “Prospect” section. 

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Filtering your lead list enables you to identify the leads most likely to convert and tailor your efforts to them, increasing your chances of success.

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Data Enrichment 

Lemlist features a built-in waterfall enrichment tool that finds and verifies your prospect’s email addresses and phone numbers. Its email finder incorporates various third-party solutions and searches their databases sequentially to obtain your prospect’s verified email addresses. With accurate contact information, you can contact your prospects and build relationships to boost your outreach efforts. 

Amplemarket also offers advanced data cleaning and verification to ensure accurate contact information. Its built-in verification tool verifies your prospect’s email address, reducing bounce rate and enhancing your outreach campaign.

However, you should also note that Amplemarket’s enrichment information slightly differs from Lemlist’s. While Lemlist solely focuses on providing valid contact information, Amplemarket’s enrichment information extends beyond contact information. It covers crucial details such as your prospect’s LinkedIn profile, fundraising information, the technologies used, job openings, and more.

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Sales Engagement

Your sales process isn’t complete without personalized outreach campaigns. Lemlist and Amplemarket act as sales engagement tools to interact with your prospects. These platforms offer two engagement methods for their users. While the first involves using AI to create personalized messages at scale, the other method allows you to reach your prospects on multiple channels. 

• AI Personalization

Lemlist’s AI campaign generator is a perfect choice for anyone who seeks to create hyper-personalized email messages before sending them out. The sales engagement platform has various features that enable you to create and send personalized email campaigns at scale. 

For instance, you can use custom text variables to insert personalized information or liquid syntax to create variations of sentences, whether greetings, introductions, content, or closing remarks. You can also incorporate custom images or videos that resonate with your prospect’s needs. This helps to reduce the similarities between each AI-generated message. 

To access the personalization feature, you need to first create a new campaign or select one of your existing ones.

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On the other hand, Amplemarket’s AI copywriter models after Open AI’s GPT. It creates personalized texts based on your prospect’s information, whether on LinkedIn or via emails. Similar to Lemlist, you must first create a new sequence or click on an existing one to access the AI copywriter. 

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This AI copywriter also follows a three-step structure to create an engaging copy. First is the hook that explains why the user is reaching out or seeking to build relevant connections. Then, there is the value proposition that explains how you add value or solve your prospect’s problem. Finally, you can include a call-to-action to persuade your prospects to perform the desired action. Overall, Amplemarket is a great fit to boost your cold email outreach efforts. 

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• MultiChannel Campaign

Once you’ve created the personalized message, you can create cold email sequences to begin the outreach process. 

Lemlist offers a multi-channel outreach strategy that allows you to reach your prospects via their preferred channel — email, LinkedIn, or phone calls. You can set up automated cold emails and follow-ups to directly engage with your prospects. 

Lemlist’s paid version features various automated sequences to enhance your LinkedIn outreach. For instance, you can send automated connection requests, engage with your audience’s posts, or add voice messages to boost your social selling efforts. Besides, its built-in dialer system allows you to dial verified phone numbers and track them on your dashboard. 

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Amplemarket’s multichannel sequences are also similar to Lemlist. Whether it’s via cold emails, LinkedIn, or phone calls, the sales platform’s sophisticated sequences allow you to capture your lead’s attention effortlessly. 

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Its pre-built templates enable you to create relevant messages and increase the chance of establishing a connection with a target prospect and closing a deal. You can also automate various LinkedIn processes such as sending connection requests, sending text messages, visiting profiles, and more. The cold outreach platform offers a built-in dialer to call your prospects and track your sales performances. 

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Email Warmup and Deliverability

Sending your cold emails without the warmup process will only land them in your prospect’s spam folder, not their inbox. Lemlist and Amplemarket offer email warm-up and deliverability features to ensure your emails get delivered to the right place — your prospect’s inbox. 

Lemlist’s email warm-up tool, Lemwarm, acts as a shield for your emails. Once your authentication protocols are set up, Lemwarm begins the initial warmup phase which lasts about 3-4 weeks to ensure deliverability. This approach adds a human touch and allows your cold emails to avoid the spam folder. After the warmup phase, Lemwarm focuses on ensuring deliverability. It tracks your sending volume, checks for blacklists, and monitors your deliverability score.

Amplemarket also offers a deliverability booster to ensure your cold emails avoid the spam folder. The AI-driven feature automates the sent-received email ratio evenly to improve your sender’s reputation and ensure your emails reach your prospect’s inbox.

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Analytics

Lemlist offers analytics to check your cold email campaign’s performance. You can access the “Analytics” from the dashboard to identify what’s working or not. Lemlist’s analytics feature provides an overview of the sales cycle with metrics such as emails sent, open rate, response rate, calls completed, and more. 

Likewise, Amplemarket’s analytics feature monitors your sales performance to determine what’s working well or not. It provides a comprehensive overview of your prospecting and engagement data in one place. This allows you to track performances by specific users or channels. The cold email software also provides insights into specific metrics such as open rates, reply rates, connection rates, calls held, and more. You can use its advanced heatmaps to get visual insights about these metrics and inform your decision-making process. 

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Integrations

Lemlist integrates seamlessly with 33 tools including CRMs, data enrichment platforms, and other third-party tools to streamline your sales operations. Some common integrations include HubSpot, Salesforce, Pipedrive, Uplead, Pharow, Clay, Aircall, Zapier, SureTriggers, and more. 

Unlike Lemlist, AmpleMarket integrates with a few tools — CRMs and third-party platforms. These platforms include HubSpot, Salesforce, Pipedrive, Slack, Zendesk, Albato, and CloudTalk.

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How Much Does Lemlist Cost? 

Lemlist offers a free pricing plan that grants you access to their B2B contact database, email finder and verifier, data enrichment, and AI message writing feature. However, additional features come with its paid four-tier pricing plans which include: 

• Email Starter for $39 per month
• Email Pro for $69 per month
• Multichannel Expert for $99 per month
• Outreach Scale for $159 per month

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How Much Does Amplemarket Cost?

Amplemarket offers three pricing plans for its users: Startup, Growth, and Elite. While the startup plan costs $7,200 annually for two users, the exact cost of the other plans isn’t displayed on the website. You need to book a demo and talk to their sales representatives for a quote.

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Lemlist vs Amplemarket: Which Should You Use?

Choosing between Lemlist and Amplemarket can be challenging but the ultimate decision should be based on your team’s needs. You should choose Amplemarket if you want an AI-powered tool to streamline your sales operations. However, Lemlist is a better option if you want to access a more extensive database, unique personalization, and more integration options. 

That said, ColdIQ is your best bet for outbound sales strategies. Our experienced sales professionals select the right tools to boost your sales efforts and implement a unique approach that floods your sales pipeline with qualified opportunities and drives business growth. Get in touch with us today!

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FAQs

What is the key difference between Lemlist and Amplemarket?

In general, Lemlist is a better choice with more extensive features in terms of a wider database, email verifier, targeted personalization, and integration options. Amplemarket, on the other hand, has these features but with limited scope.

Why not use Amplemarket? 

Amplemarket offers great features for cold email campaigns. However, unlike Lemlist, it offers a smaller lead database, a personalization approach that models after ChatGPT,  and limited integration options. Besides, there is no free plan to explore the tool. You only get a 30-minute demo and request a quote. 

Is Lemlist worth it?  

Lemlist offers substantial value for your cold email campaigns. With a wide database, AI hyper-personalization, automated sequences, and more integration options, Lemlist remains a worthy investment for your business.