“ ColdIQ was so easy to customize so we didn’t have to change our processes all that much to see the immediate benefits of a robust, single source of truth for resourcing and project management. ”
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Company size
Large enterprise
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Headquarters
Large enterprise
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Industry
Large enterprise
Tools we used for this project
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Clay
Connect technical and business teams
Clay
Connect technical and business teams
Clay
Connect technical and business teams
Clay
Connect technical and business teams
Challenge
Hard-coded, market-specific websites were costly and cumbersome to maintain, which led to inconsistent, outdated digital content and a less-than-modern ordering experience.
Set up your email-sending infrastructure and research your target audience.
We set up multiple domains & mailboxes, configure technical records and start warming them up.
The goal? Ensuring your emails land outside of SPAM.
Outcome
Contentful is giving KFC the tools to unify its brand and support markets with very different needs and digital experience.
Solution
A unified, user-friendly content platform with reusable content models supports brand consistency and scaling as franchises uplevel their digital marketing efforts.
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