11 best B2B prospecting tools in 2025 1. Apollo 2. LinkedIn Sales Navigator 3. Ocean 4. Unify 5. RB2B 6. Warmly 7. Clay 8. FullEnrich 9. BetterContact 10. Lemlist 11. Instantly
Selecting a B2B prospecting tool in this age of automation is necessary but challenging. With so many tools in the market and incredible features to scale the prospecting process, finding the most suitable option for your business can be overwhelming.
That’s why you have this article. Here, we have compiled a list of 11 best B2B prospecting and included tips to select the best option for your business needs. Let’s get started.
A B2B prospecting tool is software that helps salespeople find and qualify leads, reach and engage them, and convert them into customers. Sales professionals use these prospecting tools to automate and streamline various processes, build relationships with potential customers, and ultimately generate more revenue.
B2B sales prospecting tools come in different types and serve various purposes. Some common types include:
A manual approach to most sales processes wastes time and promotes inefficiency. However, a B2B prospecting tool automates and streamlines these processes to fill your sales pipeline and improve your chances of closing deals. Before we look at these tools, let’s explore a few benefits.
The right sales prospecting software saves time and eliminates repetitive tasks during your prospecting process. They combine thousands of data to find qualified sales leads and their related information such as contact details, company size, web behavior, purchasing history, and more. This approach will boost your team’s lead generation efforts and allow your team to focus on more demanding matters like closing deals.
B2B prospecting tools uncover hidden information about your prospects, providing actionable insights on how best to engage them. You can gain access to a wealth of details like company news, employment trends, social media activity, or funding rounds.
Sales teams can leverage these valuable insights and tailor each interaction to suit the target accounts, personalizing their experiences along the sales funnel. Ultimately, this resonates with them and develops a lasting relationship with them over time.
Sales prospecting is crucial in filling a sales pipeline, making it indispensable for consistent revenue growth. As sales teams use the tool to identify and engage leads, they maintain a steady flow of sales opportunities, generating business revenue. Besides, effective prospecting improves conversion rates when sales teams concentrate on qualified leads who are more likely to become customers.
B2B prospecting tools vary by features, functionalities, and prices. Despite these differences, they help your sales team to find qualified leads for your business. Here are the 11 best sales prospecting tools to consider:
Apollo is a sales intelligence platform that offers an extensive B2B contact database to find your ideal buyers quickly and efficiently. This database coupled with advanced search filters and AI prompting helps to refine the search process, generate valuable insights, and create a targeted list.
You can also leverage intent data from the platform to seize qualified opportunities at the right time. Intent data such as funding rounds, employment trends, or new locations help identify the most promising leads so you can focus your efforts on them. The sales intelligence platform integrates with various tools to automate your sales workflow.
Key Features
Pricing
Apollo’s free plan comes with limited credits and features. Its paid plan starts at $49 per month.
With access to over 1 billion professionals and 64 million businesses, LinkedIn Sales Navigator might be your favorite. The social networking platform is ideal for sales teams seeking to find, engage, and convert potential customers.
With two main plans (Core and Advanced), the platform serves as a B2B database where the sales team uncovers key decision-makers relevant to the business. The Sales Navigator Core grants access to advanced leads and company search capabilities, enabling sales teams to find and connect with their ideal buyers. Besides, they can get custom alerts on saved accounts to keep track of changes or updates relevant to your sales efforts.
On top of this, Sales Navigator Advanced grants access to Smart Links and TeamLink to share valuable content with prospects and track their engagement. Overall, the LinkedIn Sales Navigator remains a prominent tool for finding, engaging, and converting qualified leads for your business.
Key Features
Pricing
LinkedIn Sales Navigator’s pricing plan starts at $99.99 per month.
Ocean is an AI-powered sales intelligence platform that provides a lookalike search to boost your lead generation efforts. All you need is your prospect’s URL and an understanding of your ICP. Then, it analyzes the information to provide relevant target accounts and tailor your sales efforts to them.
Ocean also allows you to refine your lookalike list and target the most qualified leads. With over 20 filters like industry tags, company location, or technologies, you can segment the list based on your preference and implement a targeted outreach.
Additionally, the lookalike platform provides your prospect’s contact details (verified email addresses) to connect and build relationships with them. It features a Chrome extension which you can add to your browser to boost your prospecting efforts.
Key Features
Pricing
Ocean offers a 14-day free plan with limited features. Its paid plans start from $79 per month with limited credits.
If you’re looking for a platform that offers intent data, Unify is your best shot. The all-in-one solution provides actionable signals from over 10 data sources to scale your prospecting efforts. Whether it’s website intent or new hires, email intent, or technologies, the platform provides a 360° overview of your prospects at the personal or company level. This information allows you to build a dynamic audience list based on your preferences.
Additionally, the signal-based platform offers waterfall data enrichment to maximize data coverage. You can find your prospect’s contact information and use it to connect with them. Unify integrates with platforms like HubSpot, Salesforce, G2, and 6Sense.
Key Features
Pricing
Unify’s Growth plan starts at $1,000 per month while the Pro and Enterprise plans require custom pricing.
Ever wondered how you can identify the people visiting your website? RB2B might be your favorite.
The web visitor identification software provides detailed information about the anonymous visitors landing on your website. With data such as web cookies, IP address tracking, and behavioral analytics, you can obtain information about your prospects including their full names, email addresses, company names, location, browsing history, and more.
Once the information is revealed, RB2B pushes the details to Slack or your preferred CRM for sales teams to follow up. This approach allows you to connect with your ideal buyers and create a personalized experience that resonates with them.
RB2B integrates with channels like Slack, Clay, Instantly, and Apollo to streamline your workflow. It only works with US-based visitors to ensure compliance with data regulatory bodies.
Key Features
Pricing
RB2B offers a 7-day plan to explore its product. Afterward, you must subscribe to its paid plan which starts at $149 per month and offers limited credits.
Warmly is a sales prospecting tool that identifies anonymous web visitors and offers engagement features. With a string of Javascript code added to your website, you can uncover hidden information about your prospects at the individual and company levels.
Warmly unveils your prospect’s data with contact details, firmographics, and technographics. Besides, it provides intent signals to help you identify warm leads and ensure effective prospecting.
Key Features
Pricing
Warmly’s pricing starts at $700 per month and requires a 12-month user commitment.
Are you looking for a sales prospecting tool to enrich the lead list? Look no further. Clay is a data enrichment platform that maximizes data coverage, scales your personalized outreach efforts, and automates your sales workflow. With its multi-provider data enrichment feature, sales teams can access over 100 data sources to obtain their prospect’s accurate contact details and reach them efficiently.
Besides, they can leverage their AI research agent to get their prospect’s data and enhance your prospecting efforts. The AI sales agent scans various web sources and obtains any information about your prospects.
Additionally, the sales intelligence platform crafts personalized messages and sends them to engagement tools to boost your outreach efforts. It integrates with numerous third-party software to streamline sales processes and increase productivity.
Key Features
Pricing
Clay’s monthly pricing starts at $149 but comes with limited credits. It also offers a free trial with limited features.
Another B2B prospecting tool is FullEnrich. The data provider network sources over 15 data vendors to find your prospect’s contact information – email address and phone numbers.
It implements a waterfall enrichment technique that involves searching various vendors’ databases sequentially to find prospects’ email addresses or phone numbers. Additionally, the data enrichment platform confirms the validity of this information to ensure deliverability.
Its triple validation process determines whether an email address is valid, invalid, or catch-all, prompting sales teams to tailor their efforts accordingly. It integrates with third-party platforms like Clay, Make, and Zapier for a seamless data transfer.
Key Features
Pricing
FullEnrich’s plan starts at $29 per month with limited credit.
BetterContact is a data enrichment platform designed to find your prospect’s contact information for effective prospecting. It’s ideal for sales and marketing teams, outbound agencies, founders, or growth teams seeking to reach their ideal buyers.
The data enrichment platform combs various vendors’ databases sequentially to find valid contact information and ensure they don’t miss out on sales opportunities. It’s also perfect for catch-all verification, preventing your sales teams from sending emails that could get bounced.
BetterContact integrates with platforms such as HubSpot and Make for a streamlined workflow.
Key Features
Pricing
BetterContact’s pricing starts at $15 per month with limited credits.
Lemlist is an all-in-one solution to streamline your lead-generation processes and boost your sales outreach efforts. With an extensive database of over 450 million B2B contacts, you can find potential customers and scale your prospecting efforts. You can also leverage its email finder and verifier to obtain your prospect’s valid email addresses.
Additionally, Lemlist doubles as a sales engagement platform with its personalized outreach features. You can craft personalized messages at scale and send them to your audience. The platform’s multichannel sequencing option allows you to reach target accounts on their preferred channel: LinkedIn, email, or calls.
Lemlist also features email deliverability features to ensure cold emails get into your prospect’s inboxes. With its warm-up booster and inbox rotation features, you can send cold emails in a large volume, while ensuring deliverability.
Key Features
Pricing
Lemlist offers a free plan with limited features. However, its paid plans start at $69 per month.
Our final B2B prospecting tool on the list is Instantly. The sales engagement platform helps you find warm leads, scale your outreach efforts, and ensure deliverability into your prospect’s inbox.
Thanks to its B2B lead finder feature of over 160 million contacts, your sales teams can bring your ideal buyers to your doorstep. Its advanced search filters help refine your lead list and ensure you target the most relevant leads.
Furthermore, Instantly’s outreach system allows you to engage your audience effectively. You can craft personalized cold emails that resonate with your prospects with a few clicks. On top of that, its deliverability feature ensures your cold emails get into your prospect’s inbox, increasing their chances of opening your emails.
Key Features
Pricing
Instantly offers a 14-day free trial to explore its product. Upon expiry, you must subscribe to one of its paid plans which starts at $37 per month.
Once you’ve curated a list of sales prospecting tools, it’s time to dig into the specifics and select the best one that suits your business. Here are some factors to consider when choosing your tool:
Every B2B prospecting tool must have an easy-to-use interface to streamline the lead generation process. Prospecting with a tool with non-intuitive interface and bad features will complicate the process rather than simplify it.
Key functionalities — searching prospects, utilizing search filters, or syncing data — must be accessible to build your lead list efficiently.
Your sales prospecting tool should have essential functionalities that support your sales activities. Key features such as data enrichment, email automation, social media integration, and analytics can handle the complexities of your sales processes and streamline your efforts.
For instance, if your sales representatives are heavy on cold email outreach, you may select a tool with advanced email automation and tracking capabilities.
The cost of a tool is crucial for a small or mid-sized business. Select a tool that has the essential features without an overwhelming cost. Scalable solutions with flexible pricing align with your budget and sales goals, allowing you to get the most returns from your investment.
Choosing a tool that makes data transfer difficult will affect your prospecting process. It wastes time, decreases productivity, and could even result in errors.
Hence, selecting a tool that easily integrates with third-party platforms is essential to streamline your workflow. If a key integration is missing, check whether API access allows for custom integrations. This approach lets you have a comprehensive overview of your leads and keep track of them.
Finally, reviews and testimonials should be considered to gain detailed insights into the usability and effectiveness of the tool. Reliable sources like G2, TrustPilot, and Capterra can provide real-world examples of how these tools perform for different users. Check reviews highlighting the product’s strengths and weaknesses from users with similar solutions to yours.
Also, testimonials from professional networks or industry peers should be considered to gain first-hand experience and recommendations. This approach helps you to make informed decisions and select a tool that aligns with your business needs.
Prospecting involves many repetitive tasks that could waste your time and prevent you from attending to other demanding matters like closing deals. A prolonged occurrence of this situation can negatively affect your revenue growth.
However, you can avoid this issue with ColdIQ. Our outbound lead generation company bears the prospecting burden upon its shoulders to find the right leads for your business. Our sales reps have access to most of the tools as mentioned above and leverage them to maintain your sales pipeline. Get in touch with us today to get started!
A single wrong email address can hinder successful outreach efforts. However, email finder tools like Prospeo and Snov can ease the burden and help you obtain valid email addresses to supercharge your cold email campaigns.
Finding valid email addresses can be challenging. However, email verifiers like Prospeo and Findymail find quality email data to reach your potential leads. Dive into this detailed comparison guide to make an informed decision.
Data enrichment refines raw data with more detailed, accurate information for an effective and targeted outreach. Learn more about how to use data enrichment to boost your B2B sales efforts in 2025.
