ABM Playbook
How We Rebuilt an ABM Motion for a Unicorn SaaS – And How You Can Too
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Why you should implement ABM in your GTM strategy

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Systematically target your Total Addressable Market (TAM)

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Ensure resources are spent on your highest potential LTV acquisitions

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Capture signals on your target accounts to ensure relevancy

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Create a reproducible playbook for your sales team to follow

Dan Rosenthal
Partner & Head of GTM
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