7-Figure GTM Funnel

2025 GTM funnel
Tech stack

Interactive graph. Click on a tool to discover more !

Lead

Generation

Outbound

Intent
Signals

Sales
Engagemenet

Data

Inbound

SEO

Content
Marketing

perplexity_logo

Adtech

Visitor
Identification

Landing Pages
& Forms

Content Gating

distribute_logo

Chatbots

chatsimple_logo

Lead

Capture

Lead Scoring

Lead Routing

Lead Nurturing

Automation

Lead

Management

Sales
Enablement

Sales Calls

Circleback_logo

Proposals
& Contracts

Lead

Conversion

2025 GTM funnel
Tech stack

Interactive graph. Click on a tool to discover more !

Lead

Generation

Outbound

Intent
Signals

Sales
Engagemenet

Data

Inbound

SEO

Content
Marketing

perplexity_logo

Adtech

Visitor
Identification

Landing Pages
& Forms

Content Gating

distribute_logo

Chatbots

chatsimple_logo

Lead

Capture

Lead Scoring

Lead Routing

Lead Nurturing

Automation

Lead

Management

Sales
Enablement

Sales Calls

Circleback_logo

Proposals
& Contracts

Lead

Conversion

1. LinkedIn Sales Navigator: The largest B2B contact database

LinkedIn Sales Navigator is the largest B2B database on earth. Most platforms rely on LinkedIn to generate their data. It usually has the most updated data since it is used by job seekers and companies to generate opportunities.
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As such, the displayed information is updated by people & companies themselves. The platform has many filtering options, both at the account and personal levels. By observing signals taken by people and companies, it is possible to create high-intent lists of leads interested in purchasing products and services.
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Pricing: Plans start at $39/mo. If you wish to use LinkedIn Sales Navigator features, it will cost you $69/mo or more.
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Ratings: LinkedIn Sales Navigator is rated 4.3/5 on G2 (1645 reviews)

2. Apollo: The most user-friendly platform to source contacts

Apollo.io is a Sales Intelligence and Sales Engagement platform. It contains a database with millions of verified contacts and companies, which can be searched and filtered based on various criteria such as industry, job title, location, and company size.It lets you find email addresses & phone numbers. On top of its contact sourcing features - Apollo has data enrichment functionalities in case you're missing information to leverage your data properly.

‍Pricing: Apollo's free plan lets you find 50 email addresses per month. Its lowest paid plan starts at $49/mo.

‍Ratings: Apollo is rated 4.8/5 on G2 (4139 reviews)

3. Smartlead

Smartlead is a software designed for sales prospecting via Cold Email. It simplifies the process by providing features like contact list management, automated messaging, follow-ups, and email warmups.What sets Smartlead apart is that it allows users to create unlimited profiles for a fixed price. This makes it an affordable option for businesses and sales professionals who frequently send cold emails in high volumes. In comparison to other solutions, it can be up to 10 to 20 times cheaper

‍Pricing: Smartlead offers several plans starting from $29/mo. We recommend going for the $94/mo that allows you to scale your outreach efforts with almost no limits.

‍Ratings: Smartlead is rated 4.9/5 on G2 (10 reviews)

4. Clay: Find customers from over 50 data sources

Clay is a platform that assists with creative prospecting and lead generation. With access to more than 50 data sources, including live LinkedIn data, automated Google searches, website keyword searches, and job listing scraping, Clay helps users find potential customers.
Clay eliminates the need for messy CSVs, API keys, and tedious cross-checking by offering built-in sources for lead generation across the internet. It is designed to automate finding and qualifying leads.

In addition, Clay includes GPT-3 integration, which allows users to create personalized emails to communicate with prospects.

Pricing: Clay starts at $349/mo

5. Breakcold — Social‑selling CRM with unified inbox for email + LinkedIn + X

Sales CRM and pipeline management with social engagement features to identify, warm, and convert B2B leads via content-led selling.

Pricing: $29/$59/$79 per user/month; 14‑day free trial.

Ratings: G2 4.7/5 (reported in 2025 overview).

6. Instantly — Cold email outreach and AI‑powered CRM

Instantly is a software that helps businesses and sales professionals find new customers through Cold Email. It makes the process easy by providing contact list management, automated messaging, follow-ups, and email warmups.
What makes Instantly special is that users can create unlimited profiles for a fixed price. This means it's a cost-effective option for those who regularly send lots of cold emails. Compared to other solutions, it can be much cheaper, up to 10 to 20 times less expensive.

Pricing: Instantly starts at $37/mo for their Growth plan.
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Ratings: Instantly is rated 4.9/5 on G2 (47 reviews)

7. Vector — B2B ad audience builder

Build hyper‑targeted ad audiences and take action on insights; product mentions modules like Funnel Vision for campaign execution.

Pricing: Not publicly listed in provided sources.

Ratings: G2 listing exists; aggregate score not captured in provided sources.

8. Midbound — Website visitor identification and ABM intent

Identifies anonymous website visitors for ABM and revenue teams to route and activate for outreach.

Pricing: $99/mo (listing snippet).

Ratings: Not available on G2/Capterra in provided sources.

9. beehiiv — Newsletter platform built for growth (B2B demand gen, product marketing, and media)

Creator‑friendly newsletter platform with monetization and growth features; supports paid subscriptions and pricing controls for premium content.

Pricing: Starts around $49/mo for ~1,000 subscribers; approx $329/mo at 100,000 subscribers based on published comparisons and reviews.

Ratings: G2 4.6/5 (reported in 2025 summary).

10. Default — GTM automation to capture and route inbound

Integrates with your CRM, sales engagement, calendars, and forms to qualify, route, enrich, and book meetings automatically for B2B teams.

Pricing: $45/seat/month.

Ratings: G2 listing exists; aggregate score not captured in provided sources.

11. Attio — AI‑native, flexible CRM for modern GTM teams

Object‑based, customizable CRM with automation and AI; popular with startups and scaling B2B teams.

Pricing: Free plan available; paid plans from $29/user/month, with editions reported up to $119/user/month.

Ratings: G2 4.8/5 (2025 review roundup).

12. OpenAI (ChatGPT/API) — AI for GTM content, research, and conversational automation

ChatGPT for Business/Teams provides a shared workspace with admin controls and connectors; the API offers usage‑based access to GPT models for content, enrichment, assistants, and image generation for B2B workflows.

Pricing: ChatGPT Team/Business $25/seat/mo billed annually or $30/seat/mo billed monthly; API is usage‑based (e.g., per‑token text, per‑image generation).

Ratings: G2 listing exists; aggregate score not captured in provided sources.

13. Common Room — Signal‑based pipeline generation for PLG/ABM

Captures community, product, and third‑party signals, enriches people/accounts (Person360), and prioritizes outreach to warm prospects.

Pricing: Starter from ~$1k/mo billed annually (up to 35k contacts, 2 seats); examples include Starter $7,500/yr and Team $20,000/yr in public references.

Ratings: G2 4.7/5 (reported in 2025 write‑up).

14. Lemlist — Multichannel outbound with B2B database and personalization

Run email, LinkedIn, and phone outreach with lead database, email finder/verifier, and AI ice‑breaker personalization for sales teams.

Pricing: Email Pro $69/user/mo; Multichannel Expert $99/user/mo; Enterprise custom.

Ratings: G2 4.5/5; Capterra 4.6/5 (2025 overviews).

15. Expandi.io — LinkedIn outreach automation at scale

Cloud‑based LinkedIn automation with smart multi‑step sequences for B2B prospecting.

Pricing: $99/month per LinkedIn account.

Ratings: G2 4.2/5; Capterra 4.4/5 (2025 review roundup).

16. Customer.io — Customer engagement and marketing automation for product‑led teams

Omnichannel messaging (email, SMS, push) with event‑triggered workflows, segmentation, and analytics for B2B lifecycle marketing.

Pricing: Essentials starts at $100/mo (includes 5,000 profiles and 1M events).

Ratings: G2 listing exists; aggregate score not captured in provided sources.

17. n8n - AI‑native, flexible CRM for modern GTM teams

n8n is a top-rated automation platform that enables users to easily connect various tools and third-party APIs without the need for extensive coding. Its unique fair-code distribution model ensures transparency by providing visibility into its source code, and it also offers self-hosting options. n8n's customizable functions, logic, and app integrations make it highly adaptable and user-friendly.
The platform is supported by a dedicated community that regularly contributes to its development, making it a highly scalable and versatile workflow automation solution.

Pricing: n8n starts at $20 per month
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Rating: n8n is rated 4.5/5 on G2 (14 reviews)

18. Valley - AI LinkedIn SDR that books meetings

Valley is an AI SDR for LinkedIn. It researches prospects, drafts ultra‑personalized outreach, and handles follow‑ups to turn cold profiles into booked meetings. It’s built for signal‑based outbound (e.g., pricing‑page visits, job changes), and includes safety controls like daily‑limit compliance and open/closed‑profile detection.

Pricing: Seat-based. Public references indicate plans around $400/seat/month; confirm current tiers on Valley’s pricing page.

Ratings: No verified G2 rating yet (newer product; listed on Capterra).

19. Unify - Warm outbound powered by buyer intent

Warm outbound powered by buyer intent Unify is a GTM “system of action” that captures buyer intent (company and person-level), runs AI agents for research and personalization, and auto‑orchestrates plays and sequences across email and LinkedIn. Use it to reveal website visitors, qualify in real time, and trigger tailored outreach that reacts to intent.

Pricing: Contact sales. Partner references indicate entry plans around $1,000–$1,500/month, with add‑ons (e.g., ~$25/user, ~$100 per sending mailbox); confirm on Unify’s pricing page.

Ratings: Listed on G2; aggregate star rating and review count aren’t publicly surfaced yet.

20. HubSpot AI

HubSpot AI includes numerous AI-powered features designed to streamline business operations across sales, marketing, customer service, and more. One of the platform's stand-outs is its automated writing assistant.You can quickly generate personalized outreach, introduction, and follow-up emails. All sales reps need to do is type in a few details about what they sell, plug in their contacts, and HubSpot will take it from there. Sales reps can also generate conversation summaries to ensure they get all the details necessary to create personalized messages.The writing assistant's capabilities also extend to social media and landing page copy, meta descriptions, and blog content.

‍Pricing: You can start with HubSpot AI for free.

‍Ratings: HubSpot is rated 4.4/5 on G2 (11,357 reviews).

21. Trigify

Social intent and prospecting platform that tracks profile engagement, social listening, keyword engagement, and pushes signals to your CRM for timely outreach.

‍Pricing: Paid plans reportedly start at $149/month; the Scale plan is listed at $495, with a 14‑day free trial available.

22. Artisan

Warm outbound powered by buyer intent Unify is a GTM “system of action” that captures buyer intent (company and person-level), runs AI agents for research and personalization, and auto‑orchestrates plays and sequences across email and LinkedIn. Use it to reveal website visitors, qualify in real time, and trigger tailored outreach that reacts to intent.

Pricing: Contact sales. Partner references indicate entry plans around $1,000–$1,500/month, with add‑ons (e.g., ~$25/user, ~$100 per sending mailbox); confirm on Unify’s pricing page.

Ratings: Listed on G2; aggregate star rating and review count aren’t publicly surfaced yet.

23. Prospeo

Email finder and verifier for sales outreach with bulk tools and workflow integrations.

Pricing — Free plan; initial paid plan starts at $39/month

24. FullEnrich

Waterfall email and phone enrichment with multi‑vendor coverage focused on high find rates.

Pricing — Free trial with 50 credits; first paid plan starts at $29/month per official materials and partner docs

25. AirOps

Platform to build and run AI workflows; task‑based usage with hosted services and overage pricing.

Pricing — Free Starter (commonly 1,000 tasks/month in official materials) and a 14‑day free trial; official blog content shows paid plans starting at $199/month; Scale/Agency are custom

26. Kleo

Free LinkedIn content helper/Chrome tool; team is rebuilding “Kleo 2.0”.

Pricing — Free; optional “Kleo Pro” founding‑member tier communicated at $350/year (limited slots)

27. Opus Clip

AI repurposing of long videos into short, social‑ready clips with auto captions and publishing.

Pricing — Starter $15/month; free plan available with limited credits/features per official docs.

28. Hyros

Ad tracking and multi‑touch attribution with AI optimization; enterprise onboarding and analyst support options.

Pricing — Custom/quote‑based; no public prices on official site; separate AIR Agent priced per message ($0.10, 500‑message monthly minimum).

29. Fibbler

Links LinkedIn Ads to CRM to prove revenue and surface account insights; plug‑and‑play setup with plan tiers.

Pricing — Transparent tiers from $89/month (Growth); G2 pricing view shows editions from $89 to $129/month.

30. Arcads

AI video ads generator that turns text into ads with AI actors; built for rapid creative iteration.

Pricing — Third‑party reviews report Starter at $110/month for 10 videos; official rate card not present in provided sources.

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Let's get started!

Schedule a 30-minute intro call with one of ColdIQ's team members:
Soheil Saeidmehr (Head of Growth), Alex Vacca (COO) or Michel Lieben (CEO).
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This call will provide an overview of ColdIQ's services and how we can help your business generate more qualified leads and closed deals through effective outbound strategy and the right sales tools.

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